Online shoppeng application
Online shoppeng application
Online shoppeng application
Botéga
Botéga
Botéga
ROLE
ROLE
ROLE
UI/ UX Designer
UI/ UX Designer
UI/ UX Designer
YEAR
YEAR
YEAR
2022
2022
2022
Project Overview
Project Overview
Initially using Sketch and transitioning to Figma, this project aimed to create an e-commerce platform similar to other shopping platform, but with a unique blend of class, elegance, and affordability, offering products directly from manufacturers.
Initially using Sketch and transitioning to Figma, this project aimed to create an e-commerce platform similar to other shopping platform, but with a unique blend of class, elegance, and affordability, offering products directly from manufacturers.
Timeline:
Timeline:
Five Weeks
Five Weeks
Challenges & Sollution
Challenges & Sollution
The main challenge was achieving a premium look and feel while maintaining transparency around discount pricing and shipping fees, which were previously only revealed at checkout, causing user hesitation and drop-offs. To solve this, I refined the typography and layout to convey a high-end aesthetic while subtly integrating discount indicators and promotional banners. Additionally, I redesigned the product and cart pages to display a clear, upfront price breakdown and estimated shipping costs, helping users make more confident purchase decisions.
The main challenge was achieving a premium look and feel while maintaining transparency around discount pricing and shipping fees, which were previously only revealed at checkout, causing user hesitation and drop-offs. To solve this, I refined the typography and layout to convey a high-end aesthetic while subtly integrating discount indicators and promotional banners. Additionally, I redesigned the product and cart pages to display a clear, upfront price breakdown and estimated shipping costs, helping users make more confident purchase decisions.
Design Process
Design Process
Wireframe
Userflow
Design System
Conclusion
Conclusion
Botéga's design successfully merges elegance with affordability, offering a refined online shopping experience that stands out in the crowded e-commerce landscape. The app's interface is not only visually appealing but also highly functional, allowing users to effortlessly discover and purchase high-quality products at great prices. Users responded positively to the aesthetic and simplicity, particularly the intuitive navigation and elegant presentation of products.
Botéga's design successfully merges elegance with affordability, offering a refined online shopping experience that stands out in the crowded e-commerce landscape. The app's interface is not only visually appealing but also highly functional, allowing users to effortlessly discover and purchase high-quality products at great prices. Users responded positively to the aesthetic and simplicity, particularly the intuitive navigation and elegant presentation of products.
